Thanks to my sinister past as a product design monkey, I've always been drawn to Art Deco design, it pretty much dominated the styles of most of my work at Uni. I loved Raymond Loewy's work, especially the Grey Hound bus.
I've always felt Santa Cruz bikes had a very air stream feel to them too, very Art Deco. Bellow is a product shot I've taken of my beloved Santa Cruz Nomad, I think one of the best modern examples of Art Deco design. The Hydroformed top tube swoops in a very organic, aerodynamic way, pointlessly extravagant for its purpose. It polarises opinion though, one reviewer described it as a "Sh**ing Dog" (bloody heathen).
Santa Cruz have never (that I know of) talked openly about their design philosophies, but then I came across this shot of their tour bus, how cool is that! A beautiful slab of americana, kinda sums up their design in my opinion.
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