I just wanted to write something about Steve, and why I am so bummed out about it.
I haven't been an Apple user for that long in the grand scheme of things. Had my first iPod in 2003 (a third generation brought back from LA before the UK release. That made me awesome.). In 2007 I had my first Hackintosh after being forced to use a Quad Core MacPro with 30” cinema display at work, only to come home to my POS Dell Inspiron laptop. The install on to te Dell was ropey as hell, but still an order of magnitude more satisfying than XP. I was given an old Mac Mini by my Brother shortly after the Inspiron inevitably fell to bits, and as soon as I was able in 2008 I picked up a MacBook Pro which I am still typing on today.
I have a background in design, I have a degree in Computer Aided Product Design and a Masters in Rapid Product Development. This is where my inevitable hero worship of Steve and Jonathan Ive comes from. Somewhere along the lines I got disillusioned with design and it became a spectators sport for me (I found Photography and Video much more satisfying creatively). Whilst studying design I watched as many Stevenotes and read as many articles as I could about what Apple were doing, as from a process standpoint they were doing EVERYTHING that was being taught in my Masters, and it was a hell of a lot more fun to read about than my course material. So I started watching the Stevenotes quite religiously.
Somewhere along the line my buddy Ben got just as hooked as I did, on Apple announcement days we would go to the pub and ignore the internet so we could watch the Stevenote spoiler free (an email with a direct link from MacRumors usually around 11pm would tell us it was safe to peak). We would be sat beer in hand, hoping steve would drop a ‘Boom’ or an ‘Insanely Great’.
It got me thinking though, and you will have to bear with me on this one. We spend our entire adult lives making decisions. Its what defines the difference between adult hood and childhood. Decisions on what we are going to eat, where to live, how to earn money. There is no spectacle. If I need something, It shows up in the post the day after . Definitely no ‘Boom’.
When was the last time you felt excited about something? (don’t say childbirth, yawn...) Not excited about seeing a new woman or going somewhere new, but a genuine surprise? Something completely out of your control?
I’ve heard many say why are so many people this attached to a Tech CEO? Sure he has achieved an impossible amount, this doesn't explain the emotional attachment so many felt to a guy they had never met. I think its because a Stevenote gives me back that sense of childlike wonder, like a kid on Christmas morning. It isn't a materialistic thing, its an opportunistic thing. I get genuinely excited as Steve is going to enable me to do something I couldn't do before, and Ive got no idea what so ever what its going to be, but but just as a child has faith in Christmas, I knew it was going to incredible.
I will dearly miss the tech Pantomime that is a Stevenote. Steve on stage, just as excited as we are, waiting for the big reveal.








